Websites for plumbers, built around the jobs people search for
Fixr Systems builds websites for plumbers and heating engineers, from the design through to a page for each job on the price list. The business gets found by somebody typing a problem and a place into a phone, so the site is built around those searches. Ben builds every site himself, so the person you speak to is the person doing the work.
What a plumber loses to a one page website
An emergency search is settled in a minute or two. Somebody opens the first results, finds a number and rings it. A site that says nothing about emergency call-outs in their town is not on that shortlist.
Emergency work and planned work are different searches
A burst pipe at nine at night and a bathroom being planned for the spring are two people with nothing in common. One page written for both speaks properly to neither.
Boiler searches never reach you
Boiler repairs, installations, servicing and landlord gas safety certificates are each searched for by name. If the site does not use those words, there is nothing there to find.
Your patch stops at your postcode
Every town and village you drive to is a search of its own and is worth a page of its own. Without them a plumbing site is only ever in the running where the van is registered.
What it looks like when the site is working
Somebody searching for an emergency plumber in one of your towns lands on the page written for exactly that and rings from it. Somebody planning a bathroom finds photographs of bathrooms you have fitted and asks for a quote. A landlord after a gas safety certificate books one without needing to speak to anybody.
- Emergency calls come from the towns you cover.
- Planned work arrives with the details attached.
Tell us what you need and a fixed price comes back the same working day.
What a plumber's website has to get right
A plumbing website does two jobs at once: catch the person who needs somebody in the next hour, and convince the person planning work for next month. Here is what goes into one.
The emergency and the planned job are two different customers
Somebody standing in water needs your number at the top of the screen and an emergency page for their area. Somebody costing a bathroom for the spring wants photographs of the ones you have fitted, with the scope of each job written underneath. One page cannot talk to both, so the site carries a page for each.
A page for every job you are searched for by name
Boiler repairs, installations, servicing, leaks, blockages, radiators, underfloor heating and landlord gas safety certificates are each typed in as their own search. Boiler work in particular gets searched by brand, by fault and by the price people expect, and pages that answer those bring in the people still deciding.
The towns you drive to, named on pages of their own
A page for each town and village you cover, named the way local people say them, because that is what a local search gets matched against. Landlords and letting agents book on a yearly cycle and go to whoever is easiest to book with, so the certificate page carries a form that takes the property address.
Quick on a phone, and yours to keep
These searches happen on mobile data in a hurry, so the site is built to load fast there, which is also part of what Google measures. The domain, the hosting and the code are in your name from day one, so you can change a price or add a village without waiting on anybody.
Know what you need already? Tell us in a couple of lines and you get a fixed price against a written scope, the same working day.
What you get
Every build carries a page for each plumbing service you sell, from emergency call-outs to bathroom installations, and a page for each town and village you cover. Your Gas Safe registration and trade accreditations sit where people look for them, your own photographs go in a gallery rather than stock images, and there is a landlord certificate form that takes the property details.
Somebody can ring, message on WhatsApp or fill in a short quote form from wherever they are on the site. The Google Business Profile is set up or improved beside it, and the domain, the hosting and the code are put in your name at the start.
Do the sites you build get found?
Yes. Every figure below comes from a live Fixr build and each one is checkable at the source named beside it.
An emergency plumbing job and a bathroom being planned for the spring are two completely different customers, and one page cannot talk to both. I build a page for each, so whoever lands on your site gets the answer they came for.
Ben Criddle, who builds everything Fixr Systems ships
Seen enough? Tell us what you do and where you work, and a fixed price against a written scope comes back the same working day.
What happens next
You send over the services you sell and the towns you cover, and a fixed price comes back the same working day. Pages go up as they are built, so you can read them and change the wording while it is happening. On launch day the domain, the hosting and the code are all in your name.
Most projects take up to two weeks. Some are quicker, some take longer, and the scope decides which.
Gas Safe Register is the official list of engineers legally allowed to work on gas in the UK, and landlords have to have appliances checked every year. Gas Safe Register
What it costs
A new website starts from £1,200. A rebrand of an existing site starts from £750.
You get a fixed quote before anything starts, and the price you agree is the price you pay. Pay up front, a deposit, or 50/50 depending on the project, and Klarna is available on most. Smaller and larger projects are priced appropriately.
What am I on the hook for?
- You see a fixed figure and a written scope before anything starts, and nothing is spent until you agree to it.
- Everything is registered to you: the domain, the hosting and the code, from the first day.
- Adding a town or a new service later is a new page rather than a new website.
See how your website scores
Put in your website address and we check everything that can be seen from outside your site, from how fast your pages load on a phone to whether Google can even read what you do. The full report lands in your inbox in a couple of minutes, written in plain English.
Before you ask
What makes websites for plumbers different from a normal site?
Websites for plumbers have to serve two customers at once: the one who needs somebody in the next hour and the one planning a bathroom for the spring. That means an emergency page for each area you cover, alongside pages for boilers, bathrooms and landlord certificates. The number sits at the top of every screen, because a plumbing emergency ends in a phone call.
Which plumbing services should have their own page?
The ones people search for by name: emergency call-outs, boiler repairs, boiler installations, boiler servicing, leaks, blocked drains, radiators, underfloor heating, bathroom installations and landlord gas safety certificates. Each one gets a page written for that job and the towns it applies to. A single page listing all of them competes with itself and wins none of them.
How much does a plumbing website cost?
A new site starts from £1,200 and a rebrand of an existing one starts from £750, both quoted as a fixed price against a written scope. The figure is set by how many services and towns need a page, and by whether you want booking or payments built in. You see it in writing before anything begins.
How long does it take?
Up to two weeks for a build, with the scope deciding where inside that it lands. SV Autos was built and live in a single day because the content was ready and the scope was clear. Having your photographs and your town list ready is what makes it quick.
Can landlords book a gas safety certificate on the site?
Yes. A booking or request form takes the property address, the appliances and the date they need, and it lands straight on your phone. Landlords need one every year, so it is work that comes back on a cycle.
Will it get me found for emergency work in my towns?
It is built the way those searches work: an emergency page for each area, the towns named on the pages that serve them, and the Google Business Profile set up properly. You get a report naming the searches you appear for and where you sit, so you can judge it on the numbers.
Do you build for heating engineers as well?
Yes, and the pages change to suit the work. Boiler installations, servicing, heat pumps and commercial contracts each get their own page where the business sells them. The structure is the same, and the jobs on it are yours.
Ready when you are.
Written and kept up to date by Ben Criddle, who builds everything Fixr Systems ships.Last reviewed 2 September 2026