Web design for tradesmen who want the phone ringing
Fixr Systems builds websites for trades: plumbers, electricians, builders, roofers, joiners, plasterers, heating engineers and landscapers. Each site gets a page for every job you do and every town you cover, because a service and a place is what people type when they need somebody. Ben builds every one of them himself, so the person you speak to is the person doing the work.
What a five page website costs a trade
Somebody with a problem searches for the job and the place, opens the first two or three results and rings one of them. A site with a single services page has nothing to put in front of that search. The work goes to whoever does have a page for it.
One page cannot answer eight searches
A services page listing everything you do competes with itself for every job you sell. It ends up ranking properly for none of them. Split into a page each, every job gets its own shot at the search that matches it.
Your patch is invisible
If the site never names the towns you drive to, there is nothing for Google to match against a local search. You end up in the running against the whole country instead of the next town. A page for each town and village you drive to puts that right.
People ring a trade, they do not email one
A form at the bottom of a page asks somebody standing over a problem to type it out and wait for a reply. What they want is a number to press. Putting the number at the top of every screen is the smallest change with the biggest effect.
What it looks like when the site is working
Somebody types the job and the town, and the page that answers exactly that is the one they land on. Your own photographs are on it, the number is at the top of the screen and a short quote form sits under the words. You take the call from the van.
- The enquiries come from towns you actually cover.
- Getting hold of you takes one tap.
Tell us what you need and a fixed price comes back the same working day.
What a trade's website has to get right
Web design for tradesmen comes down to one job in three parts: meet the search, look like the work, and make ringing you the easiest thing on the page. Here is what goes into one.
A page for every job, and every town you drive to
Emergency call-outs, installations, repairs, servicing and certificates each get a page of their own, because one page can answer one search properly and eight pages can answer eight. Each is written in the words a customer uses for that job rather than the words the trade uses. The towns and villages you drive to are named on the pages that serve them, which is what a local search gets matched against and how a trade gets found beyond its own postcode.
Fast on a phone, and on the map as well
People search for a trade standing in a kitchen or sitting in a car, on mobile data, so the site is built to load quickly there from the start, which is also part of what Google measures. Alongside it your Google Business Profile is set up properly, with categories, service areas, photographs and reviews, and linked to the site. That is what puts you in the map results, a second route to your phone ringing, and a trade working from a van lists the areas it covers rather than a shop address.
Built to be rung, not emailed
The phone number sits at the top of every screen, with WhatsApp beside it and a short form for people who prefer one, so somebody with water on the floor never has to hunt for a way to reach you. The quote request asks only for what you need to price the job, and there is a callback option for people who cannot talk right now. Both land straight on your phone, and the fewer questions the form asks, the more of them get finished.
Photographs of your own work
Finished jobs, the van, the team and the tools, in place of stock images of somebody else's site. Your own photographs are the fastest proof that the work is real. Photographs taken on a phone are fine, and they get cropped and compressed so the page still loads quickly.
Proof a stranger can check
Reviews shown on the page rather than left on another website, your accreditations, and a real name and face. A stranger about to let somebody into their house looks for all of that before they ring, so certifications sit next to the service they apply to, where the question comes up.
Prices in the open, and the site yours to keep
A call-out charge, an hourly rate or a from price for the common jobs, put where people go looking for it. Somebody comparing three trades tends to pick the one that told them something, and where a job cannot be priced without seeing it, the page says what the visit costs instead. The domain, the hosting and the code are registered in your name from day one, so you can change a price or add a town yourself without waiting on anybody.
Know what you need already? Tell us in a couple of lines and you get a fixed price against a written scope, the same working day.
What you get
Every service you sell gets a page, from emergency work to planned installations, and every town and village you cover gets one too. Phone, WhatsApp and a short quote form sit on every screen, with a callback request for the people who cannot talk when they find you. Photographs of your own jobs go in a gallery built for them, and your trade accreditations and reviews sit where people look for them.
Prices, or a from price, are published where people go looking for them. Your Google Business Profile is set up or improved, the site is quick on a phone, which is where a trade gets searched for, and the domain, hosting and code are in your name from day one.
What have the sites you build actually done?
Every figure below comes from a live Fixr build, with its source named beside it. They are stated as they were measured.
People look for a trade by typing the job and the town into a phone. I build the page that answers that exact search, and I put the number where their thumb already is.
Ben Criddle, who builds everything Fixr Systems ships
Seen enough? Tell us what you do and where you work, and a fixed price against a written scope comes back the same working day.
What happens next
You tell us the jobs you sell and the towns you cover, and a fixed price comes back the same working day against a written scope. Pages go up as they are built, so you read them and change the wording while it is happening. On launch day the domain, the hosting and the code are all in your name.
Most projects take up to two weeks. Some are quicker, some take longer, and the scope decides which.
Relevance, distance and prominence are the three things Google says decide which businesses appear in a local search. Google local ranking guidance
What it costs
A new website starts from £1,200. A rebrand of an existing site starts from £750.
You get a fixed quote before anything starts, and the price you agree is the price you pay. Pay up front, a deposit, or 50/50 depending on the project, and Klarna is available on most. Smaller and larger projects are priced appropriately.
What am I on the hook for?
- Nothing until you have a fixed price in writing against a written scope and you have said yes to it.
- The domain, the hosting and the code are in your name from day one, so the site is yours whatever comes next.
- You can add a town or a service later without a rebuild, because the site is built to be added to.
See how your website scores
Put in your website address and we check everything that can be seen from outside your site, from how fast your pages load on a phone to whether Google can even read what you do. The full report lands in your inbox in a couple of minutes, written in plain English.
Before you ask
What does web design for tradesmen actually involve?
Web design for tradesmen means building the site around the searches people make: a page for each job you do and a page for each town you cover, instead of one services page covering everything. On top of that it means your own photographs, a phone number on every screen and a quote form that asks only for what you need to price a job. The design, the structure and the Google Business Profile are all part of the same build.
Which trades do you build for?
Plumbers, electricians, builders, roofers, joiners, plasterers, heating engineers and landscapers, and any trade that gets found by a job and a place. The shape of the site stays the same and the pages inside it change to suit the work. There are pages written specifically for plumbers and for electricians if you want the detail for yours.
How much does a website for a trade cost?
A new site starts from £1,200 and a rebrand of an existing one starts from £750, both quoted as a fixed price against a written scope before anything begins. What moves the figure is how many services and towns need a page, and whether you want booking or payments built in. You see the number in writing before you commit to anything.
How long does it take?
A build takes up to two weeks, and the scope decides where inside that it lands. SV Autos was built and live in a single day because the scope was clear and the content was ready. Having your photographs and your list of towns to hand is what makes it quick.
Will it get me found in the towns I cover?
It is built the way a local search works: a page for each service, the towns you drive to named on the pages that serve them, and the Google Business Profile set up properly. You get a report naming the searches you appear for and where you sit, so you can judge it on the numbers.
Do I need photographs of my own work?
They do more for a trade's website than anything else on the page, and photographs taken on a phone are fine. Send what you have of finished jobs, the van and the team, and the gallery gets built around them. Better photographs can go in later without touching the rest of the site.
Can I add more services and towns later?
Yes, and the site is built expecting it. New pages slot in alongside the ones already there and strengthen them rather than competing with them. You can add them yourself or ask Fixr to do it.
Ready when you are.
Written and kept up to date by Ben Criddle, who builds everything Fixr Systems ships.Last reviewed 2 September 2026