Web design for tradesmen who want the phone ringing
Fixr Systems builds websites for trades: plumbers, electricians, builders, roofers, joiners, plasterers, heating engineers and landscapers. Each site gets a page for every job you do and every town you cover, because a service and a place is what people type when they need somebody. Ben builds every one of them himself, prices start from £1,200, and we respond to enquiries within two working days.
What have the sites you build done?
Every figure below comes from a live Fixr Systems build, with its source named beside it. They are stated as they were measured.
What a trade's website has to get right
Web design for tradesmen comes down to one job in three parts: meet the search, look like the work, and make ringing you the easiest thing on the page. This is what we build.
A page for every job, and every town you drive to
Each job you sell gets a page of its own, whether that is a repair, an installation, a new roof or a garden wall, because one page can answer one search properly.
The towns and villages you drive to are named on the pages that serve them, which is what a local search is matched against.
Fast on a phone, and on the map as well
People search for a trade on a phone, on mobile data, so we build the site to load quickly there.
We also set up your Google Business Profile with the right categories, service areas and photographs, which is what puts you in the map results.
Built to be rung
Your number sits at the top of every screen with WhatsApp beside it, so somebody with a problem in front of them reaches you in one tap.
The quote form asks only for what you need to price the job.
Photographs of your own work
Finished jobs, the van and the team, in place of stock images.
Your own photographs are the fastest proof that the work is real, and photographs taken on a phone are fine.
Proof a stranger can check
Reviews on the page itself, your accreditations beside the services they apply to, and a real name and face.
A stranger about to let somebody into their house looks for all of that before they ring.
Prices in the open
A call-out charge, an hourly rate or a from price for the common jobs, put where people look for it.
Somebody comparing three trades tends to pick the one that told them something.
Call-out trades put the emergency first
Plumbers, heating engineers and electricians get part of their work from people who need somebody today, so on those sites the emergency page and the number lead.
There are pages written for plumbers and for electricians that go through each trade.
Project trades are chosen on the quote
Builders, roofers, joiners, plasterers and landscapers are picked by people comparing two or three quotes.
Their sites lead with galleries sorted by type of job and before and after photographs, and the quote form asks for the size of the job and photographs of the space.
What a five page website costs a trade
Somebody with a problem searches for the job and the place, opens the first two or three results and rings one of them.
A site with a single services page has nothing to put in front of that search. The work goes to whoever does have a page for it.
One page cannot answer eight searches
A services page listing everything you do competes with itself for every job you sell. Split into a page each, every job gets its own shot at the search that matches it.
Your patch is invisible
If the site leaves out the towns you drive to, Google has nothing to match against a local search.
People ring a trade, they do not email one
Somebody standing over a problem wants a number to press, so the number goes at the top of every screen.
What it looks like when the site is working
Somebody types the job and the town, and the page that answers exactly that is the one they land on.
Your own photographs are on it, the number is at the top of the screen and a short quote form sits under the words. You take the call from the van.
The enquiries come from towns you actually cover.
Getting hold of you takes one tap.
What you get
You get a page for every service you sell and every town you cover, a gallery for photographs of your own jobs, your accreditations and reviews where people look for them, and prices or a from price in the open.
Phone, WhatsApp and a short quote form are on every screen, your Google Business Profile is set up or improved, and your content and customer data are always yours.
Know what you need already? Tell us in a couple of lines and we respond within two working days.
People look for a trade by typing the job and the town into a phone. I build the page that answers that exact search, and I put the number where their thumb already is.
Ben Criddle, owner of Fixr Systems
Seen enough? Tell us what you do and where you work, and we respond within two working days.
Getting started with web design for tradesmen
You send the jobs you sell and the towns you cover, by WhatsApp or the form, whenever you have a minute between jobs. We respond within two working days, and a fixed price against a written scope follows. A build takes 2 to 4 weeks, and pages go up as they are built, so you read them on your phone and send changes as you go.
Most projects take 2 to 4 weeks. Some are quicker, some take longer, and the scope decides which.
Relevance, distance and prominence are the three things Google says decide which businesses appear in a local search. Google local ranking guidance
What web design for tradesmen costs
A new website starts from £1,200. A redesign of an existing site starts from £750.
You get a fixed quote before anything starts, and the price you agree is the price you pay. Pay up front, a deposit, or 50/50 depending on the project, and Klarna is available on most. Smaller and larger projects are priced appropriately.
What am I on the hook for?
- Nothing until you have a fixed price in writing against a written scope and you have said yes to it.
- Your content and customer data are always yours.
- You can add a town or a service later without a rebuild, because the site is built to be added to.
See how your website scores
Put in your website address and we check everything that can be seen from outside your site, from how fast your pages load on a phone to whether Google can even read what you do. The full report lands in your inbox in a couple of minutes, written in plain English.
Questions about web design for tradesmen
What does web design for tradesmen involve?
Web design for tradesmen means building the site around the searches people make: a page for each job you do and a page for each town you cover, in place of one services page covering everything. Your own photographs, your number on every screen and the Google Business Profile are all part of the same build.
Do you build websites for tradesmen as well as design them?
Yes. Website design for tradesmen and the build are one job with Fixr Systems: Ben designs the site, writes the pages and puts it live. Websites for tradesmen start from £1,200.
Which trades do you build for?
Plumbers, electricians, builders, roofers, joiners, plasterers, heating engineers and landscapers, and any trade that gets found by a job and a place. There are pages written specifically for plumbers and for electricians if you want the detail for yours.
Will it get me found in the towns I cover?
It is built the way a local search works: a page for each service, the towns you drive to named on the pages that serve them, and the Google Business Profile set up properly. You get a report naming the searches you appear for and where you sit, so you can judge it on the numbers.
What do you need from me to start?
A list of the jobs you take on, the towns you cover and whatever photographs you have of finished work. Photographs taken on a phone are fine. We write the pages and you read them as they go up.
How long does a trade website take?
A build takes 2 to 4 weeks, and the scope decides where inside that it lands. Having your photographs and your list of towns ready is what makes it quick.
How much does a website for a trade cost?
A new site starts from £1,200 and a redesign of an existing one starts from £750, with the exact price for your project fixed in a written quote before anything begins. What moves the figure is how many services and towns need a page, and whether you want booking or payments built in. You see the number in writing before you commit to anything.
Ready when you are.
Written and kept up to date by Ben Criddle, owner of Fixr Systems.