The person building it is the person you speak to
Fixr Systems is Ben Criddle. Every website, automation and piece of software on this site was designed and built by the same pair of hands, in Cambridge, Cambridgeshire, for businesses mostly the size of yours.
Why this, and not something else
I have started several businesses. This is the one I kept, because it is the work I would do anyway. What I am actually interested in is problem solving and building structure with intent, and a website or a system is exactly that: somebody has a problem, and the answer is a thing that has to be designed so every part of it earns its place.
How I think about the work
- A website is not decoration. It is a structure with a job, and every decision in it should come back to whether it does that job. If a page is not helping somebody find you, understand you or contact you, it is in the way.
- The interesting part is under the surface. Anyone can make a page look tidy. Making the booking flow hold up when two people book the same slot, or making four hundred local pages that Google trusts, is where the actual craft is.
- I would rather be told the truth than be sold to, so that is how I write and how I quote. If something will not work, I say so before it is built rather than after.
Where AI actually fits
The future of small business is going to involve AI, and the businesses that use it to streamline and scale will move faster than the ones that do not. That is not the same as handing it the wheel.
Used properly it removes the repetitive work that eats an owner's week: the confirmations, the follow-ups, the chasing, the admin nobody wanted to do anyway. The judgement stays with the person who owns the business, and the machine does the typing.
Whichever you need, both are here
Some people want a site built properly that then simply works. It is looked after on the monthly plan, so they never have to think about hosting, updates or small changes, and that is exactly what you get.
Other people want somebody in it with them. Somebody who keeps the site working, watches what is ranking, builds the next thing when the business is ready for it, and is on WhatsApp when something breaks. That is the other half of what Fixr Systems does, and a fair few of the builds on this site started as the first and became the second.
Working with agencies
A good part of what I do is for other agencies rather than direct clients.
Sometimes that is a white label build: the site goes out under your brand and I never appear anywhere near it. Sometimes it is overflow, when there is more work than there are weeks and you need somebody who does not need managing. More often lately it is the AI search work, because clients are asking what to do about ChatGPT and most agencies have no answer yet. That is the part I have spent this year getting good at, and the figures from my own builds are on this site.
I work to your brief, your brand and your process rather than mine. Everything is documented and handed over, so nothing important ends up depending on me still being around next year.
My clients stay mine and yours stay yours. I do not approach them, before or after.
And if you are hiring rather than subcontracting, that conversation is open too.
Tell me what you are trying to cover and I will tell you honestly whether I am the right fit.
Fixr Systems in short
- Fixr Systems is a web design, SEO and software agency in Cambridge for small businesses. People also call what we do website design, web development or SEO services.
- It is owned and run by Ben Criddle, who started it in 2024. His profile is on LinkedIn.
- A new website starts from £1,200 and SEO from £500 a month. Every starting price is on the pricing page.
- The work is written up with its results: SV Autos, Countryside Canines, UK Homesteading and the rest of the case studies. What clients say is on the reviews page.
Questions about Fixr Systems
Who runs Fixr Systems?
I do. I am Ben Criddle, the owner, and I started Fixr Systems in 2024. I do the work on every project, so the person you speak to is the person building it.
Where is Fixr Systems based, and where do you work?
Cambridge, in Cambridgeshire. I meet clients in person across Cambridgeshire, Suffolk and Norfolk, and work with businesses in the rest of the UK remotely.
How much does Fixr Systems charge?
A new website starts from £1,200 with a fixed price in writing, and SEO starts from £500 a month with no contract. Every starting price is on the pricing page.
Do you work with other agencies?
Yes. White label builds, overflow when you are stacked up, and AI search work for agencies whose clients are asking about it. I work to your brief and your brand, and your clients stay yours. I am also open to a permanent role for the right team.
I build everything Fixr Systems ships, which means there is nobody to hand you off to and nobody to hide behind. If it is wrong, it is mine to fix.
Ben Criddle, owner of Fixr Systems
Ready when you are.
Built and run by Ben Criddle in Cambridge. ben@fixrsystems.comFounded 2024.