Complete Loft Services
A loft website that turns government energy data into enquiries.
What this build does
Complete Loft Services is a loft boarding and insulation brand: a lead generation website built to help homeowners across Cambridgeshire and the surrounding counties get their loft boarded, insulated and fitted out. Its strongest tool is data. We read the national energy certificate register for six councils, and the site uses it to show homeowners how their own loft measures up, then puts a free survey form in front of them while they are thinking about it.
About the brand
Complete Loft Services covers raised loft boarding, loft insulation, ladders, hatches, lighting, clearance and spray foam removal for homeowners across Cambridgeshire and into Suffolk, Essex and Hertfordshire. Every job starts with a free survey and a written price before any work starts.
What it runs on
Cloudflare PagesCloudflare Turnstile
Resend
Telegram
Google Analytics
GitHubWhat we built
Data that brings in enquiries
We read the national energy certificate register for six councils: 248,651 houses and bungalows, 168,519 of them with a loft depth on record.
A loft checker: a homeowner types in their postcode and the site reads their own certificate back to them, showing how deep their insulation was when it was last measured.
Every town page carries its own figures, so someone in St Ives sees St Ives lofts, not a county average, with the survey form right beside them.
The headline finding, 1 in 4 measured lofts under 150mm, gives people a reason to check theirs and a reason to book.
Branding
A bright, confident identity in orange, cyan and charcoal, carried from the logo through to the site icon.
Big section words set behind the headings, a style made for this brand rather than taken from a template.
Design built to convert
A full photo at the top with one clear button and the survey form beside it, on every service and town page.
Plain trade wording, the words people actually search, and headlines that say exactly what the page is about.
An ask a question chat panel on every page, and starting prices kept in one place so every page says the same thing.
Pages
More than 70 pages: 16 services, 21 town pages and 17 advice articles, with a searchable advice hub and a glossary.
What it did
A loft checker built on energy certificates from six councils: 1 in 4 measured lofts under 150mm, 44,606 of 168,519.
Source: Fixr Systems analysis of the national energy certificate register, read September 2026.
What comes next for Complete Loft Services
Launched in September 2026. From here, we keep applying our SEO strategy to rank it higher on Google and get it recommended by AI.
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Written and kept up to date by Ben Criddle, owner of Fixr Systems.