Lead generation website, UK wide
Asbestos Specialists UK
Qualified asbestos enquiries, found across the whole of the UK.
What this build does
Somebody who finds asbestos in their loft searches for help in their own town, not nationally. Asbestos Specialists UK is built to be there when they do: a guide for every area it covers, built on that area's own data, and an enquiry form on every page. The enquiries that come in are passed to a vetted, licensed local firm that does the work.
About the business
Asbestos Specialists UK covers asbestos removal, surveys, testing, air monitoring, disposal, encapsulation and management across the whole of the country. Somebody worried about asbestos gets a free, no-obligation quote, and the job is carried out by a vetted, HSE-licensed specialist working to the Control of Asbestos Regulations 2012. It also publishes plain-English guides on what asbestos looks like, where it hides in a UK home and what the health risks really are.
What it runs on
Next.js
React
TypeScript
Tailwind CSS
Supabase
Resend
Google Analytics
Microsoft Clarity
Vercel
GitHubWhat we built
Content, written for the place
- 120 pages live: 66 area guides, 23 county hubs, 15 national guides and a page for each of the seven services.
- Every area guide is built on that area's own data: government figures on the age of its housing, and asbestos disposal records from 193 councils. No other asbestos site has it.
- Real Office for National Statistics boundary maps for 42 areas and 42 verified city photographs, so a local page looks local instead of generic.
- 798 towns in the database behind it, so a new area is a row rather than a rebuild.
Turning a visit into an enquiry
- A quote form beside the headline on every page, with the service and the town already filled in, so nobody has to explain where they are.
- Call and WhatsApp on every screen, because someone who has just found asbestos usually wants to talk to a person.
- A free asbestos risk checker, and guides that answer what people actually search for before they are ready to ask for a quote.
- Every enquiry alerted by email the moment it lands, and a daily digest, so a lead is never sitting unread.
Trust, on a subject that needs it
- The regulations named on the page, the work described as carried out by vetted, HSE-licensed contractors, and no claim the site makes that it cannot stand behind.
- Guides checked against current Health and Safety Executive guidance rather than rewritten from other websites.
How it was built to be found
Every page is built to be the answer, not one of ten. Area guides carry data nobody else publishes, the age of the local housing and the council's own asbestos disposal records, county hubs tie them together, and national guides answer the questions people ask before they are ready for a quote. The national guides are what the AI assistants quote most: Microsoft Copilot cited the site 14,628 times in under three months from launch, it is cited in Copilot's answer on Bing for "asbestos removal cost uk" alongside Checkatrade, and it takes 30% of Copilot's citations on when asbestos was banned in the UK.
Searches it showed up for on Google, and how often, in the 90 days to August 2026
- asbestos encapsulation547
- asbestos testing426
- asbestos experts326
- licensed asbestos removal306
- asbestos contractors275
- asbestos removal specialists262
- what does asbestos look like223
- asbestos specialists218
- asbestos removal birmingham214
- asbestos removal derby206
Search impressions from Search Console, 90 days to August 2026. AI citations from Bing Webmaster Tools, August and September 2026.
What it did
- Cited 14,628 times by Microsoft Copilot in under three months from launch.
- Rising from 267 citations a week to 2,307 a week over August and September.
- Cited in Copilot's answer on Bing for "asbestos removal cost uk", alongside Checkatrade.
- Cited 2,000 times when Copilot is asked when asbestos was banned in the UK, 30% of all the sources it gives.
Source: Bing Webmaster Tools AI Performance and live Bing searches, October 2026.
What comes next for Asbestos Specialists UK
- More of the UK: further towns, cities and counties, each written for the place rather than duplicated.
- Enquiries routed automatically to whichever licensed firm can start soonest.
Ready when you are.
Written and kept up to date by Ben Criddle, owner of Fixr Systems.